I executive-produced the sauna village at Malcolm Yards in Minneapolis as part of the 2024 Great Northern Festival. With 4,000 visitors of all ages enjoying 22 saunas over three jam-packed weeks of programming, sponsorship and even live TV coverage, the village was a bigger hit than anticipated and key goals were exceeded. I hired and supervised the event team, partnered with sauna companies, hosted national reporters — we were featured in the New York Times and on local news — and supported PR and marketing campaigns.